Romeyn and Rubin swiftly noticed a large gap in the beauty subscription industry: there were no companies specifically for brides that "focused on high quality, impeccably packaged, useful and on-trend items."
Give a Captivating Valentine's Gift: A Bridal Boudoir Shoot

A boudoir shoot is a timeless gift no matter the season of life you're in, but commemorating your body right before your wedding is an especially sweet memento. Photographer Jamie Peterson wanted to encourage brides to think of a boudoir shoot as a gift for themselves as much as for their loved ones. "I wanted to create a shoot for women that do not want the super sexy and sultry shoot - they want a fun shoot based around their wedding day, and just happen to be wearing only underwear," she says. Peterson collaborated with Nature Nymph Events to create a soft environment bathed in morning sunlight and modern floral arrangements where a beautiful bride made her mark.